Search Engine Optimization

Search Engine Optimization

In order for your organization to rank well, you must go beyond Search Engine Friendly design and actively optimize your website.

Getting your website picked up in the search engines is one thing. Getting your website to rank well in the search engines is another issue altogether. It is imperative in today’s market to actively try to outplace your competition.

Search engines like Google and Bing rank pages on websites based on an algorithms that measure many different factors with the ultimate aim of delivering a relevant experience to someone looking for information. To do this, a company must "optimize" its website so that Google and other search engines understand what the site is all about, and ultimately display it on the search engine results pages when someone is looking for related information.

Some of the strategies are:

  • Keyword Research
  • Site Architecture
  • On-page Fundamentals
  • Link-building
  • Content Marketing
  • Social Media

Research has shown that websites that appear on the first page of results can expect a significant increase in traffic in the first month. But because SEO takes time and effort, we recommend using both our internet marketing SEO services and our search engine advertising or pay-per-click services to level the playing field and get your company noticed while we work on improving your organic results.